Cable Marketing Solutions

Comcast Marketing, Portland, Oregon

Hotchkiss Marketing Solutions presented the Comcast marketing department with a multi-faceted strategy for employing radio to attract subscribers. Radio had previously been a secondary marketing medium for Comcast. The innovative tactics proposed were designed to generate subscriber growth for basic cable, digital cable and High Speed Internet products.

The Hotchkiss Marketing Solutions model provided Comcast with a more significant share of voice with Portland radio listeners. Plus, the comprehensive strategy exposed Comcast to radio listeners across a number of platforms (events, internet, endorsement commercials, promotions, specialty programming). More importantly, Comcast’s customer acquisition costs dropped significantly.

As a result of this success in integrating radio into the marketing plan, Comcast awarded their Portland media planning and buying to Hotchkiss Marketing Solutions. Hotchkiss Marketing Solutions was responsible for initiating and executing media strategies across multiple platforms, including radio, broadcast television, print and Hispanic media.