With 25 years of media experience, there have been many opportunities to create solutions for television stations facing a wide variety of challenges. Hotchkiss Marketing Solutions works with television partners to grow Nielsen ratings and develop competitive differentiation.
Our years of experience in both radio and cable allow us to understand how to implement these media effectively. We understand their pricing models and how to integrate not just spots, but creative solutions for ratings growth. Of equal importance is the depth of experience in the analysis of both Nielsen and Arbitron. We talk your language and work with you in analyzing the qualitative tools that you work with each day. Stations that are currently in, or moving into LPM, particularly need a partner that can help you identify specific challenges and win.
Our extensive radio experience in the analysis of diaries and PPM data is unique. Television partners can take advantage of our implementation of our proprietary software that melds Nielsen, Arbitron and qualitative data. After working on numerous cable campaigns for television clients, we know how to bring viewers to your news products. Our understanding of audience flow and the intricacies of cable pricing models is unmatched. Our strong research background, unique strategic approach and media buying skills lead to ratings victories for our television partners.
